Category
Lifestyle
Festive Fusions
Trend cluster
Category
Sustainable
Opulence
The luxury market gets an eco overhaul to satisfy Boomer desire for biophilia.
5.7
Trend score
Trend
What is the Sustainable Opulence trend?
Sustainable Opulence: There has been an influx of luxury goods with a green ethos. The wealthy are desiring products with more of a socially and environmentally aware backstory and the rise of the eco luxury market is reframing what it really means to have a luxury experience, good or service. Targeting affluent Boomers, sustainable opulence allows consumers to feel good about indulgence.
Trend themes
Themes within the Sustainable Opulence trend
Three behaviours holding the trend together01
Eco-luxury
The demand for luxury goods and services that are sustainably produced and have an eco-friendly ethos is on the rise.
02
Recycled materials
Designers and manufacturers are increasingly using recycled materials to create high-end products and promote sustainability.
03
Customization
The trend towards customized luxury products, including bicycles and cars, allows consumers to express their personal preferences and stand apart from mass-produced options.
Industry implications
What the Sustainable Opulence trend means for industry
Where the trend changes the playbookFor
Luxury Goods
Companies producing luxury goods are increasingly adopting eco-friendly practices and using sustainable materials in order to appeal to environmentally-conscious consumers.
For
Automotive Industry
Luxury carmakers are experimenting with electric and hybrid models to reduce emissions and adhere to regulatory standards.
For
Transportation Industry
Public transit and transportation companies are incorporating sleek design elements and luxurious features to improve the overall riding experience for consumers.
Trend signals
Trend signals for Sustainable Opulence
Trend score 5.7 out of 10, from popularity 85%, activity 78%, freshness 8%.
Popularity85%
Activity78%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Sustainable Opulence trend
6 featured examples from Oct 24, 2013 to Sep 17, 2014CategoryAutos
Life-Matching Luxury Bicycles
Heritage-Paris Creates Custom High-End Designs
Opportunity to explore high-end custom bicycle manufacturing and create personalized designs for wealthy consumers.
CategoryAutos
Biodegradable Luxury Cars
The Mercedes Benz LX Concept by Irfendy Mohamad is Eco-Friendly
Disruptive innovation opportunity: Foster the development of eco-friendly luxury cars to meet growing consumer demand for sustainable transportation solutions.
CategoryAutos
Sleek Luxe Public Transits
The BMW Subway Trains in Kuala Lampur are Practically Stylish
Opportunity for automotive companies to expand their market by entering the public transportation sector with stylish and practical designs.
CategoryEco
Recycled Winter Jackets
The 2014 Icebreaker Collection is Premium and Ethically Sourced
Incorporating sustainable and ethical practices into the production and design of clothing, footwear, and accessories.
CategoryAutos
Earth-Saving Luxury Yachts
The Ocean Paradise Yacht is Award-Winning for Its Sustainability
The luxury yacht manufacturing industry has the opportunity to embrace sustainable practices and produce eco-friendly yachts.
CategoryAutos
Luxury Hybrid Sedans
A Rolls-Royce Design for an All-Electric Car is in the Works
Luxury automakers are investing in new technologies to create eco-friendly, luxurious vehicles.
