Sustainable Opulence

The luxury market gets an eco overhaul to satisfy Boomer desire for biophilia

Implications - There has been an influx of luxury goods with a green ethos. The wealthy are desiring products with more of a socially and environmentally aware backstory and the rise of the eco luxury market is reframing what it really means to have a luxury experience, good or service. Targeting affluent Boomers, sustainable opulence allows consumers to feel good about indulgence.
SCORE: 6.3
Hot Top 6 Examples: 40,171 Total Clicks Oct 13 - Sep 14
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Consumer Insight Topics: AutosEcoTransportation
Life-Matching Luxury Bicycles - Heritage-Paris Creates Custom High-End Designs
SCORE: 7.2
Viral 11,342 Clicks Pub: Sep 16, 14
Life-Matching Luxury Bicycles
Heritage-Paris Creates Custom High-End Designs
The luxury bicycles designed by Heritage-Paris, a shop founded by 2011 by Cyril Saulnier, takes such creations to the next level. Although there are high-end bikes that can burn a sizable hole in... [More]
Biodegradable Luxury Cars - The Mercedes Benz LX Concept by Irfendy Mohamad is Eco-Friendly
SCORE: 6.9
V. Hot 10,557 Clicks Pub: Mar 25, 14
Biodegradable Luxury Cars
The Mercedes Benz LX Concept by Irfendy Mohamad is Eco-Friendly
The ‘21 Jump Street’ reboot cleverly showed the changing morals of today’s society when Channing Tatum tried unsuccessfully to reintegrate into high school using the same tactics... [More]
Sleek Luxe Public Transits - The BMW Subway Trains in Kuala Lampur are Practically Stylish
SCORE: 6.7
V. Hot 5,675 Clicks Pub: Apr 2, 14
Sleek Luxe Public Transits
The BMW Subway Trains in Kuala Lampur are Practically Stylish
Some auto companies are leagues ahead of others when it comes to luxury and BMW is one of them, so it should come as no surprise that the BMW subway trains would be anything but. Of course,... [More]
Recycled Winter Jackets - The 2014 Icebreaker Collection is Premium and Ethically Sourced
SCORE: 5.7
Warm 3,782 Clicks Pub: Mar 17, 14
Recycled Winter Jackets
The 2014 Icebreaker Collection is Premium and Ethically Sourced
Making travel and lifestyle apparel both stunning and sustainable, the new 2014 Icebreaker collection, which is made from recycled merino, will keep you warm and looks chicly bold. Known for its... [More]
Earth-Saving Luxury Yachts - The Ocean Paradise Yacht is Award-Winning for Its Sustainability
SCORE: 5.8
Warm 7,187 Clicks Pub: Oct 23, 13
Earth-Saving Luxury Yachts
The Ocean Paradise Yacht is Award-Winning for Its Sustainability
Benetti’s Ocean Paradise yacht was recently awarded the Rina Green Plus prize, which is a prestigious award that goes to eco-friendly boats. Marine services company Rina chose to award this... [More]
Luxury Hybrid Sedans - A Rolls-Royce Design for an All-Electric Car is in the Works
SCORE: 4.6
Mild 1,628 Clicks Pub: Mar 15, 14
Luxury Hybrid Sedans
A Rolls-Royce Design for an All-Electric Car is in the Works
Within the next three years, there’s set to be a plug-in hybrid Rolls-Royce design from the luxury automaker. The big announcement took place at this year’s Geneva Motor Show, with the... [More]