Category
World
Curated Voyages
Trend cluster
Category
Exclusive
Exploration
Offering extravagance, tours provide more prestigious sight-seeing.
4.2
Trend score
Trend
What is the Exclusive Exploration trend?
Exclusive Exploration: While travel tours offer a convenient way to explore, joining in on crowded, standardized activities can feel tedious. Seeking a more selective form of travel, consumers are turning to lavishly over-the-top expeditions that transform ordinary sightseeing experiences into exclusive, one-of-a-kind adventures. Offering aerial tours and cross-country hopping, these revamped travel tours speak to a desire for more restricted, yet equally adventurous forms of travel.
Trend themes
Themes within the Exclusive Exploration trend
Three behaviours holding the trend together01
Experiential Travel
Consumers are seeking a more personalized, exclusive experience when traveling.
02
Luxury Tours
Travel tours are being revamped to offer luxurious and over-the-top experiences to attract high-end customers.
03
Aerial Tours
Tourism companies are offering aerial tours to provide panoramic views of destinations for tourists.
Industry implications
What the Exclusive Exploration trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
Companies in the travel and tourism industry can invest in creating more personalized, high-end experiences for their customers to stand out in a crowded marketplace.
For
Wine Industry
Wine producers can partner with tour companies to provide a unique and memorable experience for visitors which involves sampling their wines and getting an inside look at how they are produced.
For
Luxury Transportation
The luxury transportation industry can create innovative offerings to meet the needs of high-end customers who are seeking more personalized and exclusive travel experiences.
Trend signals
Trend signals for Exclusive Exploration
Trend score 4.2 out of 10, from popularity 69%, activity 51%, freshness 8%.
Popularity69%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Exclusive Exploration trend
4 featured examples from Mar 25 to May 26, 2014CategoryAutos
Panoramic Flight Tours
The 'Triton' Luxury Aircraft Will Offer Panoramic Views to Tourists
The aviation industry has an opportunity to capitalize on the growing demand for panoramic flight tours by developing technologically advanced and visually immersive aircrafts.
CategoryLifestyle
Aerial Wine Tours
Coastal Concierge is Offering Sky-High Winery Views Via Its Aerial Wine Tour
The wine tourism industry can capitalize on the trend of aerial wine tours by offering exclusive and immersive experiences for customers.
CategoryAutos
Locomotive Winery Tours
The Napa Valley Wine Train Involves Wining, Dining and Travel
Wineries and vineyards can partner with mobile tour operators to offer a unique wine tasting experience through a mobile winery tours, such as the Napa Valley Wine Train.
CategoryWorld
Tango-Tinged Wine Tours
This Wine Tour Takes Wine Enthusiasts to Argentina and Chile
Opportunity for travel and tourism companies to offer a range of wine and cultural experiences to South America for discerning tourists.
