Socialized Purchase

Offering guidance, social media apps offer accessible advice when shopping

Implications - As social media continues to become further integrated into consumer behavior, traditional methods of retail and peer-to-peer interaction are being replaced with more high-tech, social alternatives. Turning shopping experiences into opportunities to network, consumers are utilizing apps like Instagram and Twitter to get recommendations on style and fit, reflecting a desire for peer approval.
SCORE: 5.9
Warm Top 4 Examples: 9,082 Total Clicks Mar 14 - Jun 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: FashionHip FashionSocial Media
Shopping Consultation Apps - The Fitt App Provides a Second Opinion When Shopping
SCORE: 6.7
Hot 3,549 Clicks Pub: May 29, 14
Shopping Consultation Apps
The Fitt App Provides a Second Opinion When Shopping
The Fitt app is filled with fashion-conscious people and making the most of it is like having team of personal shoppers at the ready. Even if you’re a fairly confident shopper, it can be... [More]
Crowdsourced Fashion Retail - A New Site Could Completely Change Plus Size Online Shopping
SCORE: 6.2
Warm 1,539 Clicks Pub: May 15, 14
Crowdsourced Fashion Retail
A New Site Could Completely Change Plus Size Online Shopping
A new website could eliminate the need for fitting rooms by revolutionizing plus size online shopping. Fitbay is a social network that groups people together by body type so you can get realer... [More]
Social Media Retail Stores - The Paytagz Website Makes a Full Retail Experience Out of Instagram
SCORE: 5.7
Warm 2,382 Clicks Pub: Mar 6, 14
Social Media Retail Stores
The Paytagz Website Makes a Full Retail Experience Out of Instagram
Paytagz is a mobile commerce experience that uses one of the biggest social media outlets to create a truly unique buying experience for the social media conscious user. Instagram can be used for... [More]
Hashtag-Driven Fashion Recommendations - Zappos Teams with Instagram to send #OOTD Shopping Tips
SCORE: 5
Mild 1,612 Clicks Pub: Mar 22, 14
Hashtag-Driven Fashion Recommendations
Zappos Teams with Instagram to send #OOTD Shopping Tips
Fashion recommendations come from a number of different sources, including friends, family and especially social media sites. Zappos is tapping into the potential of Instagram by planning on sending... [More]