Animal rescue and advocacy group Dallas Pets Alive! created a hilarious way to match people with the perfect pet for them.
Dallas Pets Alive! worked with the Dieste agency to create the "muttbombing" campaign, which adds a dog to a selfie picture, with additional info on how to adopt foster dogs in Dallas.
The "muttbombs" are super funny and spot on, since the dogs chosen to for each selfie seems to perfectly match the personality and the filters of the original uploaders. One of the most hilarious ones is of a guy lifting his shirt to take an ab pic in the mirror and the "muttbombed" version features a dog that's equally as interested in checking himself out in the mirror. Even more of these hilarious muttbombs can be seen at muttbombing.com.
Stats for Puppy-Injected Selfies
Trending: Older & Popular
Research: 14,122 clicks in 115 w
Interest: 1.4 minutes
Concept: Dallas Pets Alive
Related: 68 examples / 52 photos
Segment: Males, 18-35
Comparison Set: 25 similar articles, including: masked pet adoption ads, twittered pet adoptions, and perplexed pet psas.
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