Superstar

The Toronto Silent Film Festival Turned Its Instagram into a Timeline

By: Laura McQuarrie - Published: • References: instagram & creativecriminals
This year, the Toronto Silent Film Festival was met with the challenge of making old, silent, black and white films resonate with a modern audience. Ahead of the film festival in April and in celebration of 100 years of Charlie Chaplin on film, the Cossette agency in Toronto devised a brilliant social media campaign.

On the Toronto Silent Film Festival Instagram account, a timeline was created, strategically set up so that every single image uploaded (including the blank ones) fall in the right spot, with a film strip ribbon running down the middle.

By scrolling down the images on the account, an interactive timeline of film history was created, complete with video and image content. The effect isn't as apparent if you're viewing it from a computer, but on a mobile device, it's spectacular. Stats for Insta-Photo Timelines Trending: This Year & Buzzing
Traction: 1,109 clicks in 41 w
Interest: > 3 minutes
Concept: Silent Film Festival
Related: 92 examples / 71 photos
Segment: Males, 18-35
Comparison Set: 34 similar articles, including: high school president selfies, selfie branding graphics, and photo app brand books.