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Pantene Delivered Personalized Remedies for Bad Hair Day Situations

By: Laura McQuarrie - Published: • References: adland & adeevee
The only thing worse than a bad hair day is an entire bad hair year, which is what many Israeli women encountered when Pantene's Perfect Curls hair cream stopped being distributed in their country. In response, the passionate, curly-haired women set up a Facebook page in protest of the regional changes.

Although the distribution issues were out of Pantene's hands for a time, the brand thought of other ways it could brighten the days of its customers. When women complained that their "curls are sad," they were sent tickets to a comedy show, or when women expressed in frustration that nothing looks good on them because of a perpetual bad hair day, Pantene treated women to a shopping spree. Eventually, the Pantene product did make it back to Israel, which resulted in happy hair, happy women and a happy ending. Stats for Feel-Good Hair Campaigns Trending: This Quarter & Warm
Traction: 348 clicks in 17 w
Interest: > 3 minutes
Concept: "bad Hair Day"
Related: 62 examples / 48 photos
Segment: Females, 18-55
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