The advertisements feature models who are pretty much bare except for the shoes on their feet. The unique campaign idea shows the models nude with the headline serving as a censor bar; each subject is depicted doing everyday activities such as running or hailing a cab. The ads include QR codes which lead to a website with a video showing what happened to the models post-activity.
The website also allows the audience to view some of Zappos' collection and outfit the naked women. If the viewer wants, they are also able to purchase the outfit.
Implications - QR coding has become a necessity for any modern-day business. By incorporating QR codes in ads, the company allows the consumer to easily gain immediate information to the website and promote their products through interactivity.