The Dreslyn fashion website promotes a conversational approach to fashion and shopping. Based in L.A., it pairs chic images of outfit pairings and ensembles with interactive videos, blog entries and social media, giving way not only to a e-commerce destination, but also to a community of couture aficionados.
Amongst the labels featured on The Dreslyn are Rag & Bone, Band of Outsiders, Opening Ceremony, Carven and Iro. An intensified zooming feature enables those perusing the site to zero in on the broadcasted looks, allowing for greater precision and informed decision making.
Eclectic grid boards are also used to display dresses, jeans, tops and outerwear that changes according to season. Viewers can in turn click into the boards depending on which item they are in search of.
Stats for Dialogue-Oriented Shopping Platforms
Trending: Older & Mild
Research: 985 clicks in 102 w
Interest: 1.1 minutes
Concept: The Dreslyn
Related: 38 examples / 29 photos
Segment: Females, 18-35
Comparison Set: 14 similar articles, including: captivating e- commerce experiments, altruistic artisan e-marketplaces, and hashtag-driven fashion recommendations.
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