Simulated Selling

Virtual shopping aids offer autonomy without sacrificing in-store engagement

Implications - While autonomous shopping offers quick and hassle-free methods of retail, relying on oneself to buy and analyze products can be stressful. Seeking to provide a digital alternative, retailers are turning to virtual in-store aids that provide sources of feedback and consumer engagement in a more intimate, yet individually tailored manner. This speaks to a desire to maintain a sense of customer service through more digital, yet less cumbersome means.
SCORE: 6.2
Warm Top 4 Examples: 11,904 Total Clicks Apr 14 - Jul 15
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Consumer Insight Topics: TechMarketingBusinessRetail
High-Tech Retail Hubs - Harvey Nichols' Newest Retail Store Design Boasts Engaging Details
SCORE: 7
V. Hot 5,510 Clicks Pub: Jun 10, 15
High-Tech Retail Hubs
Harvey Nichols' Newest Retail Store Design Boasts Engaging Details
The newly renovated Harvey Nichols Mailbox store in Birmingham will soon open, boasting a retail store design that’s more interesting than others nearby thanks to the use of technology. Upon... [More]
Virtual Kimono Fittings - The Matsuya Department Store Now Offers a Virtual Fitting Service
SCORE: 5.8
Warm 2,150 Clicks Pub: Jul 22, 15
Virtual Kimono Fittings
The Matsuya Department Store Now Offers a Virtual Fitting Service
As part of the celebrations for Ginza Yukata Week in Japan, the Matsuya department store in Ginza will be offering a unique virtual fitting service. The arrival of summer in Japan means that many... [More]
Digital Product Showrooms - Made.com's Display Shows Off Items Available Online and In-Store
SCORE: 5.5
Warm 2,827 Clicks Pub: Feb 16, 15
Digital Product Showrooms
Made.com's Display Shows Off Items Available Online and In-Store
When you think of a product showroom, what likely comes to mind first is an experience that involves products you can touch and see with your own eyes. But in order to present the assortment it has... [More]
Digital Retail Mirrors - The Mirrus Retail Mirror Supports Unparalelled Customer Interaction
SCORE: 5.5
Warm 1,417 Clicks Pub: Apr 15, 14
Digital Retail Mirrors
The Mirrus Retail Mirror Supports Unparalelled Customer Interaction
Mirrus creates true consumer facing technology utilizing a mirror that influences consumer behavior with relevance and emotion to optimize the buying opportunity of the consumer. The Mirrus platform... [More]