Virtual shopping aids offer autonomy without sacrificing in-store engagement
Implications - While autonomous shopping offers quick and hassle-free methods of retail, relying on oneself to buy and analyze products can be stressful. Seeking to provide a digital alternative, retailers are turning to virtual in-store aids that provide sources of feedback and consumer engagement in a more intimate, yet individually tailored manner. This speaks to a desire to maintain a sense of customer service through more digital, yet less cumbersome means.
Trend Themes
1. Virtual Shopping Aids - Virtual shopping aids are improving the retail experience by offering a digital alternative to customer service.
2. High-tech Retail Hubs - Retailers are creating high-tech retail hubs that utilize technology to create immersive retail experiences, combining both online and offline shopping.
3. Virtual Fitting Services - Virtual fitting services for traditional wear are emerging, allowing consumers to save time and try on garments without the need for a physical presence in-store.
Industry Implications
1. Retail Industry - The retail industry is at the forefront of utilizing technology to improve customer experience and create new sales channels and opportunities.
2. Fashion Industry - The fashion industry is embracing virtual fitting services that enable consumers to try on garments before making a purchase, thus reducing levels of inventory waste.
3. Technology Industry - The technology industry is developing innovative solutions to improve the shopping experience through virtual and in-store retail aids, while also improving customer service.
