Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper

By: Amelia Roblin - Published: Oct 4, 2013 • References: elmwood & thedieline
The majority of Western parents may still be skeptical when it comes to considering ready-made meals for their children. Just for Kids packaging diminishes any misgivings about this product line in particular by wrapping the items up in a healthy bundle of playfulness and practicality.

Elmwood of England decorated the boxes with adorable illustrations that surround photos of the prepared plates. You'll notice worms, birds and little monsters that seem to have been drawn directly onto the tablecloth in the image. Even the name of the brand appears to have been written and colored in by hand.

Of course, it isn't all about getting the child's approval. To appease the parents, Just for Kids packaging includes a "grown up bit" in the bottom right corner that outlines the nutritious features of the dishes within. Stats for Doodled Food Branding Trending: Older & Warm
Research: 29,809 clicks in 137 w
Interest: 4 minutes
Concept: Just For Kids Packaging
Related: 77 examples / 59 photos
Segment: Neutral, 4-55
Comparison Set: 28 similar articles, including: retro pet products, crime-inspired packaging, and personified biscuit boxes.