Contemporary Brew

Artistic tea packages offers healthy brews to a more visually adept generation

Implications - Despite a growing emphasis on healthy living, encouraging a more holistic way of life can be challenging, particularly for distracted youth. Seeking to attract a more youthful audience, herbal retailers are opting for abstract aesthetics, flamboyant colors and cultural references to market their products beyond the blatant health benefits. This speaks to a shift away from traditionally stuffy conceptions of tea, as it adapts for the new generation.
SCORE: 3
Mild Top 5 Examples: 12,726 Total Clicks Mar 14 - Jun 14
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Consumer Insight Topics: MarketingBranding
Premium Approachable Packaging - The Jasmine Pearl Tea Co. Gets a Makeover from Relevant Studios
SCORE: 4.4
Warm 8,491 Clicks Pub: Mar 19, 14
Premium Approachable Packaging
The Jasmine Pearl Tea Co. Gets a Makeover from Relevant Studios
Jasmine Pearl Tea Co. was undergoing a transformation, so the company contacted the bright minds at Relevant Studios to help. The “re-designed packaging positions them as a premium, yet... [More]
Mosque-Shaped Tea Branding - The Ritual Moroccan Tea is Spiritual
SCORE: 2.7
Mild 1,298 Clicks Pub: May 2, 14
Mosque-Shaped Tea Branding
The Ritual Moroccan Tea is Spiritual
Shaped in the shape of a mosque, the Ritual Moroccan Tea designed by Ani Bijoyan takes inspiration from spirituality and Islam. The tea comes in a domed mosque of sorts, and on the inside, the tea... [More]
Yoga-Inspired Tea Branding - Yogi Tea Promotes Healthy Living
SCORE: 3.4
Mild 1,466 Clicks Pub: May 7, 14
Yoga-Inspired Tea Branding
Yogi Tea Promotes Healthy Living
Yogi Tea has branded itself to promote healthy living amongst its consumers. To help push this image even further, the company hired Xinghui Li of the United States to come up with a look that would... [More]
Colorblocked Tea Branding - Roberta Choi Uses Bright Hues for Han Tea
SCORE: 2.4
Untested 670 Clicks Pub: Apr 29, 14
Colorblocked Tea Branding
Roberta Choi Uses Bright Hues for Han Tea
To reinvent Han Tea, Roberta Choi went with a colorblocking motif, which worked perfectly to make these items stand out on the shelves. The top part of the packaging is done all in black, allowing... [More]
Ship-Inspired Tea Branding - Dusty Rose Uses an Authentic Feel as if Imported Straight off the Boat
SCORE: 1.7
Untested 801 Clicks Pub: May 10, 14
Ship-Inspired Tea Branding
Dusty Rose Uses an Authentic Feel as if Imported Straight off the Boat
Dusty Rose is a tea brand that has gone for a distinctly authentic branding identity. The goal was to make the bottles look as if they are fresh off the boat, just imported from overseas. BlackRose... [More]