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Oh My Gold Olive Oil Branding Takes Inspiration from Gold Bars

By: Laura McQuarrie - Published: • References: gdesignstudio.gr & thedieline
'Oh My Gold' is a premium product line that contains edible flakes of gold. Although this seems fairly decadent, the packaging designed by the Greece-based G Design Studio is quite unpretentious.

The premium products include olive oil, jam and honey that are a step up from other ordinary spreads. Aside from containing gold flakes, olive oil is commonly referred to as liquid gold. The olive oil bottles show off the golden color of the olive oil and the boxes that contain the Oh My Gold take their inspiration from bars of gold. Beyond olive oil, branding for these gold-infused edibles has also been adapted for spreads like marmalade and honey. Although these don't have the same brilliant golden hue as olive oil, the golden flakes make the sweet spreads extra decadent. Stats for Gold-Infused Oil Packaging Trending: This Quarter & Buzzing
Traction: 1,695 clicks in 24 w
Interest: 1 minutes
Concept: "oh My Gold"
Related: 59 examples / 45 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: letter block oil bottles, recyclable cardboard bottle carriers, and minimalist symbolism branding.