Alena Milevskaia decided to reinvent the dry milk brand Titta for a school project. Her aim was to make it easier for parents to decide which form of milk would be right for their babies.
To achieve this goal, Alena Milevskaia used building blocks as a source of inspiration, and a simple number on the front to indicate what age your child should be when drinking the dry milk. Considering building blocks have both the connotation of a childhood play toy, as well as a good foundation for a healthy lifestyle, Milevskaia hit the mark with this design idea.
The real test will be when the fathers go to choose milk, and whether or not they come home with the right one!
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Building Block Milk Branding
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