Merchandised Lodging

Luxury brands team up with hotels to combine comfort with product engagement

Implications - Moving away from the traditional in-store experiences, brands are turning to unlikely partnerships to heighten consumer interaction with more excitement. Designers and luxury retailers are utilizing hotel chains to feature their products in a more subtle manner, allowing individuals to analyze, engage and interact with retail goods in a more relaxed and comforting setting.
SCORE: 5
Mild Top 6 Examples: 19,218 Total Clicks Mar 13 - Oct 15
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Consumer Insight Topics: WorldHip HotelsTravel
Hotel-Jeweler Partnerships - The Mandarin Oriental New York Engaging Escape Creates an Event
SCORE: 6.9
V. Hot 3,092 Clicks Pub: Jun 4, 14
Hotel-Jeweler Partnerships
The Mandarin Oriental New York Engaging Escape Creates an Event
Shopping for luxury big-ticket items has never been more romantic or relaxing as the Mandarin Oriental New York Engaging Escape package makes it. Doyle & Doyle, a New York-based jeweler, has... [More]
IKEA-Furnished Lodgings - The Moxy Hotels Has a High-End Appearance on a Low-End Budget
SCORE: 6.3
Hot 10,870 Clicks Pub: Mar 5, 13
IKEA-Furnished Lodgings
The Moxy Hotels Has a High-End Appearance on a Low-End Budget
More often than not a person walks through an IKEA showroom wishing they can walk out with the exact same setup; it is this sentiment that makes it completely unsurprising the Moxy Hotels have been... [More]
Hotel Pop-Up Shops - Shoe Retailer Everlane is Presenting Its Online Products in Hip American Hotels
SCORE: 6.7
Warm 3,073 Clicks Pub: Oct 21, 15
Hotel Pop-Up Shops
Shoe Retailer Everlane is Presenting Its Online Products in Hip American Hotels
Everlane, an online shoe retailer, came up with a creative way to give a physical presence to its brand and products on a cross-country hotel shopping tour. Called ‘Room Service,’ the... [More]
Complimentary Hotel Headphones - This Hotel Provides Guests with Beats by Dr. Dre Headphones
SCORE: 3.4
Mild 570 Clicks Pub: Jul 13, 15
Complimentary Hotel Headphones
This Hotel Provides Guests with Beats by Dr. Dre Headphones
The Peninsula hotel will provide guests with Beats by Dr. Dre headphones in a partnership between the hotel and the headphone brand. These Dr. Dre headphones will be distributed at The Peninsula... [More]
Couture Co-Branded Spas - The Chanel Au Ritz Paris Adds Fashion to Facials
SCORE: 1.7
Untested 638 Clicks Pub: Jun 1, 15
Couture Co-Branded Spas
The Chanel Au Ritz Paris Adds Fashion to Facials
Taking its aesthetic off the runway and into the hotel industry, the Chanel Au Ritz Paris is a luxury spa by the French fashion house. The Ritz Paris hotel has been closed for renovations since... [More]
Luxe Fashion-Branded Hotels - The New Laura Ashley Manor is Filled with Laura Ashley Products
SCORE: 1.1
Untested 975 Clicks Pub: Aug 10, 13
Luxe Fashion-Branded Hotels
The New Laura Ashley Manor is Filled with Laura Ashley Products
The iconic fashion and home furnishing retailer Laura Ashley recently transformed the Edgwarebury Hotel into the Laura Ashley Manor. This is the first time that Laura Ashley has opened a hotel in... [More]