Category
Tech
Delegated Interfaces
Trend cluster
Category
Merchandised
Lodging
Luxury brands team up with hotels to combine comfort with product engagement.
3.6
Trend score
Trend
What is the Merchandised Lodging trend?
Merchandised Lodging: Moving away from the traditional in-store experiences, brands are turning to unlikely partnerships to heighten consumer interaction with more excitement. Designers and luxury retailers are utilizing hotel chains to feature their products in a more subtle manner, allowing individuals to analyze, engage and interact with retail goods in a more relaxed and comforting setting.
Trend themes
Themes within the Merchandised Lodging trend
Three behaviours holding the trend together01
Merchandising in Luxury Lodging
Working with hotels to feature products in more relaxed and comforting settings.
02
Collaborative In-Store Experience
Brands turning to unlikely partnerships to heighten consumer interaction with more excitement.
03
Luxury Hotel Amenities
Providing guests with high-end noise-canceling headphones, tailor-made vehicles, and couture-branded spas.
Industry implications
What the Merchandised Lodging trend means for industry
Where the trend changes the playbookFor
Hospitality
The hotel industry continues to redefine the customer experience through novel retail collaborations and exclusive amenities.
For
Luxury Goods
Collaborating with hotels to merge brand aesthetics and engage customers in unexpected ways.
For
Consumer Electronics
Headphones are a popular hotel amenity, now featuring high-end noise cancelling options, and even pop-up shops and in-room visual concierge services.
Trend signals
Trend signals for Merchandised Lodging
Trend score 3.6 out of 10, from popularity 52%, activity 48%, freshness 8%.
Popularity52%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Merchandised Lodging trend
7 featured examples from Mar 6, 2013 to Oct 21, 2015CategoryLifestyle
Hotel-Jeweler Partnerships
The Mandarin Oriental New York Engaging Escape Creates an Event
The luxury hospitality industry has the opportunity to innovate by partnering with other luxury brands to offer unique, customized experiences to their customers.
CategoryWorld
IKEA-Furnished Lodgings
The Moxy Hotels Has a High-End Appearance on a Low-End Budget
The hospitality industry may see a rise in demand for affordable and modern lodging options with partnerships with brands like IKEA.
CategoryFashion
Hotel Pop-Up Shops
Shoe Retailer Everlane is Presenting Its Online Products in Hip American Hotels
Online retailers will use hotel pop-up shops and other creative means to connect with their customers and create a seamless online-to-offline shopping experience.
CategoryWorld
Complimentary Hotel Headphones
This Hotel Provides Guests with Beats by Dr. Dre Headphones
Disruptive innovation opportunity: Incorporate advanced features, such as biometric sensors or voice assistants, into headphones to provide users with additional functionalities a…
CategoryWorld
Couture Co-Branded Spas
The Chanel Au Ritz Paris Adds Fashion to Facials
The hospitality industry can capitalize on the trend of co-branded luxury spas to create exclusive and memorable guest experiences.
CategoryWorld
Luxe Fashion-Branded Hotels
The New Laura Ashley Manor is Filled with Laura Ashley Products
The hospitality industry can capitalize on the trend of luxury fashion brands entering the market and offer collaborations and experiences that cater to affluent fashion-conscious…
CategoryAutos
Exclusive Hotel-Edition Vehicles
Smart Car and Mercedes-Benz Made a Car Just for the Ushuaïa
Partnering with car manufacturers to create unique and branded vehicles for rent or purchase: disruptive innovation opportunity for the hotel and hospitality industry.
