The Ushuaïa Ibiza Beach Hotel is featuring a Smart Car and Mercedes-Benz partnership, with compact Smart Cars cars exclusively designed for this Spanish hotel.
Hotel patrons are able to rent the exclusive cars for a rate of $55 per day, or purchase one of these tiny mobiles to take home for $18,000. The Smart Cars are loaded with features like touch screens and USBs pre-stocked with songs from a number of artists who have played at the Ushuaïa stage. This is an excellent way to celebrate local culture and introduce the music of Ibiza to newcomers to Spain.
The 'Smart Ushuaïa Limited Edition' vehicles have become synonymous with the hotel, which is a powerful way to promote this hotel and the renowned brands that collaborated to bring this project to life.
What's Driving This Trend
- Exclusive Hotel-edition Vehicles
- Hotels partnering with car manufacturers to make branded cars for rent or purchase: disruptive innovation opportunity for the hospitality and automotive industries.
- Music-infused Car Features
- Incorporating pre-loaded music and touch screens into cars for rent or purchase: disruptive innovation opportunity for the automotive industry, particularly for those targeting the music-loving demographic.
- Celebrity/branded Car Collaborations
- Partnerships between hotels, car manufacturers, and celebrity musicians to create unique and exclusive branded cars: disruptive innovation opportunity for the hospitality, automotive, and entertainment industries.
Who This Affects Most
- Hospitality
- Partnering with car manufacturers to create unique and branded vehicles for rent or purchase: disruptive innovation opportunity for the hotel and hospitality industry.
- Automotive
- Collaborating with hotels to create exclusive branded cars for rent or purchase: disruptive innovation opportunity for the automotive industry to tap into the hospitality and tourism markets.
- Music/entertainment
- Incorporating music-related features into cars for rent or purchase: disruptive innovation opportunity for the music and entertainment industries, especially for collaborations with hotels and car manufacturers.
