The Peninsula hotel will provide guests with Beats by Dr. Dre headphones in a partnership between the hotel and the headphone brand. These Dr. Dre headphones will be distributed at The Peninsula hotel in New York to kick off the collaboration, which will then move its way to Chicago and Beverly Hills locations.
The goal of this initiative is to provide guests with the ultimate noise-canceling headphones to enhance their stay and increase relaxation and downtime spent at the hotel. In order for guests to make an informed decision on the Beats by Dr. Dre products, there will be a Beats menu card in each room. The headphones will be delivered to guests on a silver platter, although they can also be purchased in the hotel spa.
Guests will have the opportunity to select their choice of headphone, either the Studio Wireless headphones, Powerbeats2 Wireless earphones or Beats Pill speaker.