Everlane, an online shoe retailer, came up with a creative way to give a physical presence to its brand and products on a cross-country hotel shopping tour. Called 'Room Service,' the tour will bring the brand's shoes to hip hotels in Brooklyn, L.A., San Francisco and Manhattan.
Each hotel shopping experience will be different, from high tea to dim sum, every stop provides a unique experience for shoppers to be introduced to the online shoe retailer's footwear in person. This is a great way to raise awareness of Everlane's products as well as reach out to an audience that may not have otherwise heard of the retailer online.
The collection includes classy flats, casual streetwear and modern loafers. If people cannot attend these hotel events, then the site also offers visual concierge services through video chat to help users find their perfect fit.