The Primal Kitchen Turns to Ancient Times for Inspiration

By: Jamie Danielle Munro - Published: • References: middaystudio & lovelypackage
The Primal Kitchen is a new food brand that's turning to extreme ancient times for inspiration when it comes to packaging. Working with the branding agency Midday based in the UK, the brand uses ancient illustrations and naming to convey a sense of authenticity.

The brand is offering nutritious bars titled 'Paleo Bars,' which come in a few different flavors including coconut and macadamia, almond and cashew, as well as Brazil nut and cherry. Each bar has a slightly different color palette, and all of them show basic illustrations of animals, similar to what one might find inside a caveman's dwelling.

Overall this branding indicates the natural ingredients of the bars, which many health-conscious people are aware of. Stats for Cavemen Diet Branding Trending: This Quarter & Warm
Traction: 1,093 clicks in 17 w
Interest: 1.8 minutes
Concept: Primal Kitchen
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: grain-focused packaging, plantable gourmet packaging, and fruity makeup boxes.