Infantized Activity

As childhood activity decreases, parents and brands reframe healthy living

Implications - Activity for North American children is no longer an assumed pastime, which has lead to the rebranding of activity as hip to enhance parental social status and childhood health levels. Traditionally mature workouts are given a juvenile makeover to satisfy children looking to emulate adulthood and avoid the progress of child obesity.
SCORE: 3.9
Mild Top 6 Examples: 29,709 Total Clicks Sep 13 - Jun 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleHealthLife-StagesBabies
Mother-Daughter Yoga Photography - Instructor Laura Kasperzak Adorably Poses with Her Preschooler
SCORE: 7.2
Viral 12,920 Clicks Pub: Mar 13, 14
Mother-Daughter Yoga Photography
Instructor Laura Kasperzak Adorably Poses with Her Preschooler
There is a really good reason why yoga instructor Laura Kasperzak’s Instagram account, laurasykora, has generated over 700,000 followers. Not only are people impressed by her strength and... [More]
Fitness-Encouraging Playgrounds - Attivo by John Ditchburn Helps Children Become More Active
SCORE: 5.1
Warm 4,382 Clicks Pub: May 28, 14
Fitness-Encouraging Playgrounds
Attivo by John Ditchburn Helps Children Become More Active
A focus on health and fitness for children is becoming more of a priority as modern society comes to grips with the negative effects of processed foods and hi-tech distractions; Attivo by John... [More]
Veggie-Eating Child Games - 'Funfair In Your Mouth' Encourages Kids to Eat Healthier
SCORE: 3.6
Mild 1,118 Clicks Pub: Sep 25, 13
Veggie-Eating Child Games
'Funfair In Your Mouth' Encourages Kids to Eat Healthier
It is a universal truth that children hate to eat their vegetables, and with good reason, but with the right kind of incentive, anything is possible as the game titled ‘Funfair In Your Mouth&#... [More]
Baby Yoga Mats - The Little Yoga Mat Sells Yoga Gear Suitable for Tiny Tots
SCORE: 3.3
Mild 1,810 Clicks Pub: Jun 2, 14
Baby Yoga Mats
The Little Yoga Mat Sells Yoga Gear Suitable for Tiny Tots
Yoga has reached levels of mass popularity over the years among adults, but it is now surging into younger demographics; thus, Jensen Wheeler Wolfe decided to adhere to the pattern and create baby... [More]
Kiddie Workout Equipment - This Treadmill for Kids Adds Fun to Their Fitness
SCORE: 1.8
Untested 3,151 Clicks Pub: Oct 4, 13
Kiddie Workout Equipment
This Treadmill for Kids Adds Fun to Their Fitness
If a healthy, active lifestyle is what you want for your little ones, then this treadmill for kids is just the thing you need. With bright colors and special features, it is guaranteed to get your... [More]
Vivid Toddler Fitnesswear - These Baby Yoga Pants from Etsy Shop MuladharaYoga are Fashion-Forward
SCORE: 2.1
Untested 6,328 Clicks Pub: Jun 3, 14
Vivid Toddler Fitnesswear
These Baby Yoga Pants from Etsy Shop MuladharaYoga are Fashion-Forward
These baby yoga pants from Etsy’s MuladharaYoga shop embrace the popular fitness craze. Made with both fashion and comfort in mind, the printed pants allow your baby to crawl and stretch while... [More]