As childhood activity decreases, parents and brands reframe healthy living
Implications - Activity for North American children is no longer an assumed pastime, which has lead to the rebranding of activity as hip to enhance parental social status and childhood health levels. Traditionally mature workouts are given a juvenile makeover to satisfy children looking to emulate adulthood and avoid the progress of child obesity.
Trend Themes
1. Childhood Obesity Prevention Through Gamification - The use of interactive and gamified experiences to inspire children to be more active and eat healthier.
2. Children's Fitness Products and Gear - The creation of fitness equipment and gear designed specifically for children, such as treadmills and yoga mats.
3. Parent-child Fitness Activities - The rise of parent-child fitness activities, such as mother-daughter yoga and fitness-encouraging playgrounds.
Industry Implications
1. Health and Wellness - Businesses in this industry can incorporate gamification technology and create fitness products and gear specifically for children.
2. Children's Products - This industry can focus on creating fitness equipment and tools that engage and motivate children to stay active.
3. Family Leisure and Entertainment - Businesses in this industry can incorporate fun and interactive fitness activities for families to participate in together, such as fitness-encouraging playgrounds and family-friendly yoga classes.
6 Featured, 48 Examples:
488,107 Total Clicks
Date Range:
Sep 13 — Jun 14
Trending:
Average
Consumer Insight Topics:
