Yogi Tea has branded itself to promote healthy living amongst its consumers. To help push this image even further, the company hired Xinghui Li of the United States to come up with a look that would make yogis more interested in this brand of tea.
It's hard not to think of yoga when looking at the packaging design for the tea. The cups feature people in various yoga positions with rays of light shining in the background, giving the characters a God-like effect. Even the individual tea bags come with a yogi character attached, contorting in various ways that only participating in this sport could allow. The coloring is also bright, with pinks, blues and greens being used all on one cup or package design.
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Concept: Yogi Tea
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Segment: Females, 18-55
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Yoga-Inspired Tea Branding
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