Customized Drive

A desire for heightened experiences prompts more individualized in-car apps

Implications - While technological integration offers convenience, automation can become predictable. Adding exclusivity to the ordinary, customizable apps allow drivers to adjust navigation, control security features, and even the car itself, combining the efficiency of technology with a desire to maintain individuality.
SCORE: 4.8
Mild Top 4 Examples: 2,407 Total Clicks May 15 - Oct 15
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DEMOGRAPHICS
Consumer Insight Topics: TechMobileAutos
Auto Upgrade Apps - This Connected Device Can Help Consumers Upgrade an Old Vehicle
SCORE: 7.4
V. Hot 1,526 Clicks Pub: Oct 22, 15
Auto Upgrade Apps
This Connected Device Can Help Consumers Upgrade an Old Vehicle
‘Voyo’ is a smart device that consumers can use to upgrade an old vehicle. While new cars are equipped with a variety of high-tech features, older vehicles remain stuck in the past. This... [More]
Automobile Social Media Apps - The Meople.Connector App Brings Social Media Into Ford Drivers' Cars
SCORE: 3.6
Mild 67 Clicks Pub: Oct 27, 15
Automobile Social Media Apps
The Meople.Connector App Brings Social Media Into Ford Drivers' Cars
The Meople.Connector social media app is a new Ford app that allows drivers to stay connected to their social media accounts when driving, without being distracted. This particular app allows... [More]
On-Demand Fuel Apps - This Gas Delivery App Lets Users Refuel Without Leaving Their Driveways
SCORE: 4.2
Mild 481 Clicks Pub: Sep 12, 15
On-Demand Fuel Apps
This Gas Delivery App Lets Users Refuel Without Leaving Their Driveways
‘Purple’ is a gas delivery app that refills users’ cars without them ever having to leave their driveways. Further exploiting the popularity of on-demand apps that deliver... [More]
Anti-Theft Vehicle Apps - Crime Stoppers' My Wheels Warns Drivers in Areas Where Theft is Prevalent
SCORE: 3.5
Untested 333 Clicks Pub: May 30, 15
Anti-Theft Vehicle Apps
Crime Stoppers' My Wheels Warns Drivers in Areas Where Theft is Prevalent
‘My Wheels’ is a new vehicle safety app developed by Crime Stoppers in response to a high amount of vehicle theft across the country of Australia. The app makes use of GPS technology... [More]