As parents project health woes onto offspring, child fitness trackers rise
Implications - The digitization of fitness is reaching new heights and being incorporated by families as an effective means to track child development and health. As parental concerns for health and reliance on technology rise, the expansion of fitness tracking into the child market sets youth up to be healthier in their adult years.
Trend Themes
1. Child Health Tracking - Parents rely on tech to track their child's well-being, opening opportunities for child-friendly wearables/trackers and health-focused apps.
2. Gamification - Gamification is being utilized to make exercise and healthy living fun for kids, resulting in the creation of gamified fitness wearables and apps.
3. Wearables for Kids - Wearable devices are making entry into the kids market, providing a solution to track infant/toddler health and introducing youngsters to technology while promoting health.
Industry Implications
1. Health and Fitness - Businesses in the health and fitness industry have the opportunity to create child-friendly fitness trackers and gamified apps to promote healthy living.
2. Education and Entertainment - Incorporating gamification and technology into educational and entertainment industries can make learning and physical activity more engaging for kids.
3. Wearable Technology - Businesses focusing on wearable technology can introduce innovative devices, such as smart watches and gamified trackers, designed specifically for children.
7 Featured, 55 Examples:
247,046 Total Clicks
Date Range:
Dec 13 — Aug 15
Trending:
Mild
Consumer Insight Topics:
