The Pavlok Habit Forming Device Delivers a Shock of Electricity

By: Meghan Young - Mar 8, 2014
References: pavlok & psfk
There are a variety of ways to incentivize a good habit and the Pavlok Habit Forming Device focuses on a more unpleasant option. Working on the classical conditioning theory that involves a conditioned stimulus paired with an unconditioned stimulus, it encourages people to stay on track by punishing bad patterns.

Designed by Maneesh Sethi and Behavioral Technologies, a startup based in Boston, Massachusetts, Pavlok Habit Forming Device delivers a shock of electricity when the wearer doesn't meet his or her goal. Relying on negative reinforcement rather than positive, Sethi reveals, "It’s not about the shock as much as it is about training your brain to do the things you say you’re going to do." Currently no release date is set for the fitness tracker.