The team behind Notio Olive Oil is proud of its routes, set in the southern area of Greece. For the packaging design, the owners wanted to get across this sense of pride, which is why they went with including text stating the product was "premium Greek extra virgin olive oil."
Another interesting design element is how this text is illustrated. One vertical line runs all the way down the central part of the bottle, making the "i's" in each word. Not only does this create a sense of unity on the packaging design, but it also looks like a drip flowing down label. The dripping aesthetic evokes thoughts of pouring out this Notio Olive Oil on a sunny day, mixing with balsamic vinegar and dipping in delicious bread for snacking.
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Concept: Notio Olive Oil
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Segment: Neutral, 18-55+
Comparison Set: 32 similar articles, including: elegant minimalism branding, minimalist olive oil packaging, and enchanting illustrated branding.
Dripped Olive Oil Branding
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