To reinvent Han Tea, Roberta Choi went with a colorblocking motif, which worked perfectly to make these items stand out on the shelves.
The top part of the packaging is done all in black, allowing for the tea logo to pop and become noticeable. On the lower half of the packaging, color is used in one blocked section. These hues include green, yellow, orange and purple, all pigments that are extremely bright. Interestingly, the lid area of the Han Tea package has oriental influence, with certain characters used (although Choi does not say the actual origin of this lettering). This feature gives the tea branding an added sense of exoticism, which will hopefully tempt people into purchasing the brand.
Stats for Colorblocked Tea Branding
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Research: 659 clicks in 104 w
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Concept: Han Tea
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Segment: Females, 18-55
Comparison Set: 27 similar articles, including: extreme minimalist wine packaging, comic book alcoholic beverages, and skull-adorned bean branding.
Colorblocked Tea Branding
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