To reinvent Han Tea, Roberta Choi went with a colorblocking motif, which worked perfectly to make these items stand out on the shelves.
The top part of the packaging is done all in black, allowing for the tea logo to pop and become noticeable. On the lower half of the packaging, color is used in one blocked section. These hues include green, yellow, orange and purple, all pigments that are extremely bright. Interestingly, the lid area of the Han Tea package has oriental influence, with certain characters used (although Choi does not say the actual origin of this lettering). This feature gives the tea branding an added sense of exoticism, which will hopefully tempt people into purchasing the brand.
Stats for Colorblocked Tea Branding
Trending: Older & Mild
Research: 660 clicks in 108 w
Interest: 0.8 minutes
Concept: Han Tea
Related: 73 examples / 56 photos
Segment: Females, 18-55
Comparison Set: 27 similar articles, including: extreme minimalist wine packaging, comic book alcoholic beverages, and skull-adorned bean branding.
Colorblocked Tea Branding
More Stats +/-
Comic Book Alcoholic Beverages
Extreme Minimalist Wine Packaging
Skull-Adorned Bean Branding
Explosive Soap Branding
Fresh Produce Packaging