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Lauren Ryan's Concept Dog Leash Package Elevates an Inexpensive Item

By: Laura McQuarrie - Published: • References: behance.net
Wag Swag is a pet leash packaging project by Lauren Ryan, a graphic design student at The University of Kansas. Instead of a packaging design that's wasteful, Ryan's design wraps the dog leash around a cylindrical container like a spool of thread. Along with getting a brand new leash, there are more surprises on the inside of the Wag Swag container, including a complimentary milk bone treat and a "swagdana" for dogs. As well as being a fantastic way to display the pet leash, the container could also be a great place to store additional dog treats once you get it home.

Ryan remarks that the aim of her project was to "create a package for an inexpensive item that would enhance the customer experience." You wouldn't know it from the final product packaging, but the pet leash was actually a dollar store find. Stats for Compact Pet Leash Packaging Trending: This Quarter & Warm
Traction: 456 clicks in 14 w
Interest: 0.6 minutes
Concept: "pet Leash"
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: temperature control dog leashes, all-in-one doggy leads, and reworked video game leashes.