NEIGHBORHOOD and FOUND MY ANIMAL Join Forces on a Capsule
References: neighborhood.jp & hypebeast
NEIGHBORHOOD works in collaboration with a New York-based animal accessories imprint FOUND MY ANIMAL on a new collection of items for dogs. The capsule is made up of three items in total, including a collar, a dog toy, and a leash that is made using premium materials.
It utilizes marine-grade rope, waxed canvas, and brass materials to create the designs. The dog toy is a ball-and-chain look that is made up of tough nylon materials along with a woven flag that has co-branding details on it, referencing the two contributing efforts on the front and back. The leashes are made from cow leather in the tonal options of black or navy along with brass tags and buckles. These can be adjusted 5 cm back and forth.
Image Credit: NEIGHBORHOOD
It utilizes marine-grade rope, waxed canvas, and brass materials to create the designs. The dog toy is a ball-and-chain look that is made up of tough nylon materials along with a woven flag that has co-branding details on it, referencing the two contributing efforts on the front and back. The leashes are made from cow leather in the tonal options of black or navy along with brass tags and buckles. These can be adjusted 5 cm back and forth.
Image Credit: NEIGHBORHOOD
Trend Themes
1. Artisanal Dog Accessories - Opportunity for companies to collaborate with artisans to create unique pet accessories using premium materials.
2. Premium Materials for Pet Products - Opportunity for companies to market their pet products using high-quality materials, such as marine-grade rope and waxed canvas, for added durability and consumer appeal.
3. Co-branding for Pet Products - Opportunity for companies to collaborate and co-brand their pet products to increase exposure and gain new customers.
Industry Implications
1. Pet Products - Pet product companies can innovate and produce unique, durable, and high-quality pet accessories to cater to the growing demand for artisanal pet products.
2. Collaborations - Opportunity for companies in different industries to collaborate and create niche products that offer consumers a unique and exclusive product experience.
3. Marketing - Marketing companies can leverage the trend of artisanal and premium pet products and help businesses grow their pet product sales and reach new target audiences.
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