Ideas
Explore the world's #1 largest database of ideas and innovations, with 463,198 inspiring examples.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,969 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,245 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,969 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 463,198 cutting edge ideas.

Moss-Colored Dog Accessories

Wild One Shares a New Limited-Edition Colorway of Its Walk Kit

— June 20, 2023 — Marketing
Contemporary pet brand Wild One has captured consumer attention with its highly functional and premium quality dog accessories that do not cut back on style and remain versatile enough to offer flexibility. Recently, the company launched its fan-favorite Walk Kit in a limited-edition colorway—Moss.

The highly anticipated colorway is expected to sell out fast for two reasons. Firstly, Moss is "s the first-ever customer-chosen colorway." Wild One hosted a consumer survey for the color of its upcoming launch. Secondly, the last limited-edition drop by Wild One sold out in 24 hours, testifying to consumer interest in the brand's chic and versatile dog accessories.

Wild One's Walk Kit includes a durable leash, a soft poop bag carrier, as well as a stretchy and lightweight harness designed with the pet's comfort in mind..

Image Credit: Wild One
Trend Themes
1. Customer-driven Colorways - Creating limited-edition products with colorways chosen by customers presents an opportunity for brands to engage with their audience and generate excitement.
2. Functional Pet Accessories - Developing dog accessories that are highly functional and versatile, without compromising on style, allows brands to meet the needs of pet owners who prioritize both aesthetics and usability.
3. Fast-selling Limited Editions - Releasing limited-edition products that generate high demand and sell out quickly offers brands an opportunity to create a sense of exclusivity and urgency among consumers.
Industry Implications
1. Pet Accessories - Innovating in the pet accessories industry by offering high-quality, stylish, and functional products has the potential to attract a growing market of pet owners who value both practicality and aesthetics.
2. Consumer Survey Platforms - Creating platforms or tools that allow brands to easily conduct consumer surveys for product design decisions can help businesses engage with their audience and gain valuable insights for future releases.
3. E-commerce - Leveraging the popularity of online shopping and the fast-selling nature of limited-edition products, brands can capitalize on the e-commerce industry by offering exclusive and in-demand products that drive sales and create brand loyalty.
5.4
Score
Popularity
Activity
Freshness