Mascotte Packaging Incorporates Illustrations for Intelligible Labeling

By: Amelia Roblin - Published: Oct 11, 2013 • References: renaudnora & packagingoftheworld
You'll know that you're buying for the right type of pet when you pick up Mascotte packaging. These sweet and simple sacks have been marked most prominently with a basic drawing of the animal for which the product is intended. You can discern the profile views of a dog, a cat, a rabbit and a parrot.

Below the illustrations are a few lines of text that describe the purpose of the item. What designer Nora Renaud was working with specifically was a line of nutritional supplements for pets. When it comes to owners and their companions, they like to keep things simple. This clear and minimalist approach is quick to read and understand. More fun is had in Mascotte packaging with the brightly colored and patterned side panels of the sacks. Stats for Symbolic Animal Branding Trending: Older & Mild
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Concept: Mascotte Packaging
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Segment: Neutral, 12-55+
Comparison Set: 28 similar articles, including: simplified snack packaging, candy-patterned cartons, and doodled food branding.