Makeshift Luxury

Retailers turn to temporary methods of extravagance for pragmatic exclusivity

Implications - Broadening market appeal without sacrificing costs, retailers are turning to pop-up events that offer temporarily lavish alternatives. Temporary acts of extravagance reflect a shift towards more sensible approaches to status.
SCORE: 6.4
Warm Top 6 Examples: 43,573 Total Clicks Dec 13 - Aug 15
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DEMOGRAPHICS
Consumer Insight Topics: FashionFashion for MenLuxury
Shipping Container Spas - The SOAK Urban Bathhouse Serves Up Indulgence in a Sustainable Way
SCORE: 6.9
Viral 25,313 Clicks Pub: Dec 11, 13
Shipping Container Spas
The SOAK Urban Bathhouse Serves Up Indulgence in a Sustainable Way
The concept of the SOAK Urban Bathhouse proves that a luxurious lifestyle does not always need to have environmental repercussions. With the assistance of the Rebar studio, Nell Waters is proposing... [More]
Floating Pop-Up Restaurants - S.Pellegrino's Pop-Ups Will be Part of the Cannes Film Festival Events
SCORE: 7.1
V. Hot 5,963 Clicks Pub: May 12, 14
Floating Pop-Up Restaurants
S.Pellegrino's Pop-Ups Will be Part of the Cannes Film Festival Events
The iconic sparkling water company S.Pellegrino will be participating in Cannes Film Festival events this weekend. It is opening numerous pop-up restaurants—but all on water. With a fleet of... [More]
Temporary Luxe Fashion Shops - Louis Vuitton & Colette Unveiled a Male Fashion Pop-Up Shop in Paris
SCORE: 6.5
Hot 3,794 Clicks Pub: Jun 25, 15
Temporary Luxe Fashion Shops
Louis Vuitton & Colette Unveiled a Male Fashion Pop-Up Shop in Paris
Louis Vuitton has teamed up with Colette, the Parisian retailer, to create this luxurious male fashion pop-up shop. The shop will showcase Louis Vuitton’s exclusive Twister tennis shoes for men.... [More]
Couture Cable Cars - The Chanel Cable Car Takes Style to New Heights
SCORE: 5.3
Warm 1,840 Clicks Pub: Dec 13, 13
Couture Cable Cars
The Chanel Cable Car Takes Style to New Heights
Take a ride in wintery style with the newly developed Chanel cable cars. The opprobrious fashion house has recently launched a pop-up boutique at one of the world’s most choice ski locations... [More]
Champagne Bar Pop-Ups - Selfridges is Celebrating Champagne Week with a Pop-Up Champagne Tasting
SCORE: 5
Mild 1,930 Clicks Pub: Aug 15, 15
Champagne Bar Pop-Ups
Selfridges is Celebrating Champagne Week with a Pop-Up Champagne Tasting
In celebration of National Champagne Week this year, department store Selfridges is turning over its Balcony space to Michelin-starred chef Anthony Demetre, so that he can host a champagne tasting... [More]
Male Pampering Pop-Ups - The Pop-Up Bottega Veneta Barber Shop Debuts the Brand's Shave Line
SCORE: 4.6
Mild 4,733 Clicks Pub: Feb 26, 15
Male Pampering Pop-Ups
The Pop-Up Bottega Veneta Barber Shop Debuts the Brand's Shave Line
Hosted at the extravagant and newly updated Rosewood Hotel in Central London, the pop-up Bottega Veneta barber shop is a classy and clever way to debut the brand’s new line of shave products.... [More]