Harmonian sells specialized foods, "based on the Triticum Dicoccum variety of wheat seeds, one of the earliest domesticated, dual core crops, in the ancient world, the official favorite of the Ancient Greeks," according to Package Inspiration. As such when the company hired MouseGraphics to do the branding, they wanted something that would connect with people who put healthy eating at the forefront.
MouseGraphics responded by designing a package that features a transparent section in the center resembling a grain. Considering that grains and wheat are supposed to be very healthy for you, this is a subtle yet effective way to meet the directions of Harmonian. Consumers can also get a glimpse of the food inside, which is always good for tempting onlookers into purchasing the product.
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Segment: Neutral, 18-55
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