The canteen within 24Bottles packaging might be the last one you ever need. By highlighting eco-friendly practices, the initiative behind the metal drinking vessel aims to reduce the volume of plastic water bottles that Westerners find themselves buying.
The durable and portable containers have been slipped into slotted arrangements of two recycled cardboard pieces. Providing protection and padding, the sheaths are then inserted into rectangular boxes of the same sustainable material. The brightly colored canteens float lightly inside the cartons and are visible through round portals in the middle of each side.
Qlab Design's concept might deliver the impression of wasted paper, but this is what gets the consumer thinking about excess consumption. It's then up to him to ensure that the cardboard from 24Bottles packaging gets reused responsibly.
Stats for Cardboard-Finned Cartons
Trending: Older & Buzzing
Research: 53,621 clicks in 168 w
Interest: 4 minutes
Concept: 24Bottles Packaging
Related: 83 examples / 64 photos
Segment: Neutral, 12-55
Comparison Set: 30 similar articles, including: plaited paper packaging, minimally bundled edibles, and illusory paper vino packaging.
More Stats +/-
Minimally Bundled Edibles
Plaited Paper Packaging
Illusory Paper Vino Packaging
Crisp Paper-Wrapped Packaging
Wild Wood Branding