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24Bottles Packaging Emphasizes its Recycled Material to Send a Message

By: Amelia Roblin - Published: • References: qlabdesign.it & thedieline
The canteen within 24Bottles packaging might be the last one you ever need. By highlighting eco-friendly practices, the initiative behind the metal drinking vessel aims to reduce the volume of plastic water bottles that Westerners find themselves buying.

The durable and portable containers have been slipped into slotted arrangements of two recycled cardboard pieces. Providing protection and padding, the sheaths are then inserted into rectangular boxes of the same sustainable material. The brightly colored canteens float lightly inside the cartons and are visible through round portals in the middle of each side.

Qlab Design's concept might deliver the impression of wasted paper, but this is what gets the consumer thinking about excess consumption. It's then up to him to ensure that the cardboard from 24Bottles packaging gets reused responsibly. Stats for Cardboard-Finned Cartons Trending: Older & Buzzing
Traction: 35,388 clicks in 86 w
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Concept: 24Bottles Packaging
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Segment: Neutral, 12-55
Comparison Set: 30 similar articles, including: plaited paper packaging, minimally bundled edibles, and illusory paper vino packaging.