Karoun Yogurt is a brand that has been around for quite sometime, so Christina Jirachachavalwong decided to take it upon herself to do a bit of an upgrade to the packaging.
She went with a minimalist and playful look, and one that would get this yogurt noticed on the shelves instead of becoming lost in the clutter. Each kind of yogurt was given a distinct primary color. For example, the whole milk yogurt was assigned to red, and the low fat yogurt to blue. On the front consumers can see a cow starting straight out, forging the relationship between the yogurt on the shelf and where everything came from, which adds to the idea of freshness of the product on the shelf.
Stats for Playful Yogurt Branding
Trending: Older & Mild
Research: 1,476 clicks in 102 w
Interest: 1.1 minutes
Concept: Karoun Yogurt
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: spoon-free yogurt pouches, luxuriously branded groceries, and chilled greek yogurts.
Playful Yogurt Branding
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