Looking at Luna Burgers packaging, your immediate assumption would probably not be that its contents are actually patties. These are, of course, veggie burgers, with a major emphasis on the soil-grown variety.
The company really wanted to celebrate its eco-friendly values and its pride in using high-quality healthy ingredients. There are several different and exciting sorts of patties in this line of products, and so each box was carefully decorated to represent the produce that ended up inside. With the logo in the very center of the square cartons, Luna Burgers packaging is infused with color and detail that radiates outwards. Herbs, spices, seeds, beans, fruit and vegetables have all been illustrated in bright hues and with lovely lively forms, perhaps even getting meat-eaters interested in vegetarian cuisine.
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Segment: Neutral, 12-55+
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