Artvertising

Clever advertisers are turning unique packaging into works of art
Implications - As ad agencies seek more inspiration from the art world, packaging is becoming more focused on creative design aesthetics. More brands are using art to appeal to visual pleasure centers, labels are becoming creative canvases and containers are morphing into sculptures.
SCORE: 5
Warm Top 6 Examples: 119,613 Total Clicks Feb 09 - Feb 10
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DEMOGRAPHICS
Artistic Alcohol Bottles - 1800 Tequila and Proximo Spirits Inc. Create Alcoholic Art
SCORE: 5.6
Hot 37,334 Clicks Pub: Oct 13, 09
Artistic Alcohol Bottles
1800 Tequila and Proximo Spirits Inc. Create Alcoholic Art
Coming to a liquor store near you are these limited edition Essential Artists bottles designed by 11 up-and-coming artists. Brought to consumers by 1800 Tequila and Proximo Spirits, Inc., the artists… [More]
Flashback Branding - Retro Marketing Uses Nostalgia to Reach Boomers, GenY
SCORE: 3.7
Warm 13,680 Clicks Pub: Jul 2, 09
Flashback Branding
Retro Marketing Uses Nostalgia to Reach Boomers, GenY
Retro Marketing, or Flashback Branding, has been on the rise and is reaching Generation Y just as well as Baby Boomers. Retro marketing plays on nostalgia to evoke an emotional response from the consumer.… [More]
Blank Bottle Branding - Absolut Vodka No Label Edition Coming in September
SCORE: 6
Warm 19,168 Clicks Pub: Aug 28, 09
Blank Bottle Branding
Absolut Vodka No Label Edition Coming in September
For more than a couple of decades Absolut vodka has been a marketing machine, producing memorable images and working with the best in the fields of art and design. Going in a completely different direction,… [More]
Fashionable Soda - Coca-Cola is Raising Money for Charity  With Couture Bottles
SCORE: 6.1
Warm 19,725 Clicks Pub: Sep 28, 09
Fashionable Soda
Coca-Cola is Raising Money for Charity With Couture Bottles
In an effort to help out those affected by the earthquake disaster that Italy experienced earlier this year, soft-drink giant Coca-Cola is raising money for charity. The way that Coca-Cola is raising… [More]
Couture Coke Bottles - Manolo Blahnik Dresses Yet Another Coca-Cola Light Bottle
SCORE: 4.6
Warm 13,293 Clicks Pub: Feb 24, 09
Couture Coke Bottles
Manolo Blahnik Dresses Yet Another Coca-Cola Light Bottle
This is the second time that Manolo Blahnik has been asked to outfit the most popular bottle on earth, that of a Coke. Back in 2005, the charismatic Spanish designer produced a white and red leafy design… [More]
Opulent Water Bottles - Luxurious Evian Bottles By Jean-Paul Gaultier and Baccarat
SCORE: 3.8
Mild 16,413 Clicks Pub: Mar 18, 09
Opulent Water Bottles
Luxurious Evian Bottles By Jean-Paul Gaultier and Baccarat
Known for its limited edition bottles, renowned mineral water brand Evian is joining forces with two creation giants, designer Jean-Paul Gaultier and crystal maker Baccarat. The luxurious collection… [More]