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Artvertising
Clever advertisers are turning unique packaging into works of art
Implications - As ad agencies seek more inspiration from the art world, packaging is becoming more focused on creative design aesthetics. More brands are using art to appeal to visual pleasure centers, labels are becoming creative canvases and containers are morphing into sculptures.
| Score: 5.2 |
Warm
Top 6 Examples:
Date Range:109,465 Total Clicks Feb 09 - Feb 10 |
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Artistic Alcohol Bottles1800 Tequila and Proximo Spirits Inc. Create Alcoholic ArtComing to a liquor store near you are these limited edition Essential Artists bottles designed by 11 up-and-coming artists.
Brought to consumers by 1800 Tequila and Proximo Spirits, Inc., the artists… [More] |
Flashback BrandingRetro Marketing Uses Nostalgia to Reach Boomers, GenYRetro Marketing, or Flashback Branding, has been on the rise and is reaching Generation Y just as well as Baby Boomers.
Retro marketing plays on nostalgia to evoke an emotional response from the consumer.… [More] |
Blank Bottle BrandingAbsolut Vodka No Label Edition Coming in SeptemberFor more than a couple of decades Absolut vodka has been a marketing machine, producing memorable images and working with the best in the fields of art and design.
Going in a completely different direction,… [More] | |||||||||
Fashionable SodaCoca-Cola is Raising Money for Charity With Couture BottlesIn an effort to help out those affected by the earthquake disaster that Italy experienced earlier this year, soft-drink giant Coca-Cola is raising money for charity.
The way that Coca-Cola is raising… [More] |
Couture Coke BottlesManolo Blahnik Dresses Yet Another Coca-Cola Light BottleThis is the second time that Manolo Blahnik has been asked to outfit the most popular bottle on earth, that of a Coke. Back in 2005, the charismatic Spanish designer produced a white and red leafy design… [More] |
Opulent Water BottlesLuxurious Evian Bottles By Jean-Paul Gaultier and BaccaratKnown for its limited edition bottles, renowned mineral water brand Evian is joining forces with two creation giants, designer Jean-Paul Gaultier and crystal maker Baccarat.
The luxurious collection… [More] | |||||||||
