Doritos 'Tribe' Commercial is Crowdsourced Snacktastic Genius (UPDATE)

By: Marissa Brassfield - Published: Feb 9, 2009 • References: youtube & youtube
I love it when businesses crowdsource their ad campaigns, so this Doritos "Tribe" commercial is naturally right up my alley. It's the winning entry from Doritos' "You Make It, We Play It" competition, created by Matt Bowron and Jon Addis from Highbury.

In the Doritos "Tribe" commercial, a tribe of tortilla chips sacrifices one of its own into a container of Doritos Hot Salsa as soon as the man walks out of the room. According to a Doritos press release, the ad was the first television commercial broadcast into outer space; it achieved such success here on Earth last year that it's being brought back for a second run beginning February 11.

Peter Charles, brand manager for Doritos says of the "Tribe" commercial, “The imagination and talent put into ‘Tribe’ really made it stand out. Other consumers clearly connected with Matt and John’s ad, leading to an incredible response at retail level; so much so that we are going to run it again this year. Stats for Sacrificial Junk Food Ads Trending: Older & Mild
Research: 5,684 clicks in 379 w
Interest: > 3 minutes
Concept: Sacrificial Junk Food Ads
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: 17 crowdsourced innovations, mystery flavors, and advertising with aliens.