Unconventional Capsules

The function of pills shifts from health to non-traditional uses
Implications - Pills deliver simplicity and convenience, making them ideal for the busier, more stressful lives consumers are leading today. Increasingly, pills are ingested for both conventional health requirements as well as in novel situations not traditionally treated with pills, such as limiting alcohol consumption.
SCORE: 3.8
Mild Top 6 Examples: 35,168 Total Clicks Jan 09 - Jan 10
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DEMOGRAPHICS
Intelligent Pills - The $1000 Philips iPill Is the Future of Ingestible Target Treatment
SCORE: 5.7
Warm 12,111 Clicks Pub: Jan 22, 09
Intelligent Pills
The $1000 Philips iPill Is the Future of Ingestible Target Treatment
It may sound like a joint venture between Spielberg and Apple in healthcare, but it is Philips Research that plans to make the electronic pill a reality. In its high-tech capsule, the vitamin-sized iPill… [More]
Doctor-Issued Party Drugs - Ecstasy Getting Rave Reviews by Veterans for PTSD
SCORE: 2.8
Mild 6,306 Clicks Pub: Mar 8, 09
Doctor-Issued Party Drugs
Ecstasy Getting Rave Reviews by Veterans for PTSD
A party drug is finding a new friend at the Department of Veterans Affairs. Psychiatrists are suggesting that ecstasy has been helpful to treat veterans suffering from post traumatic stress disorder (PTSD).… [More]
Recession-Proof Drugs - Sleeping Pills and Antidepressants Are Immune to Economy
SCORE: 3.2
Mild 5,873 Clicks Pub: Mar 6, 09
Recession-Proof Drugs
Sleeping Pills and Antidepressants Are Immune to Economy
A troubled economy often results in sleepless nights and depression. For pharmaceutical companies, the sale of sleeping pills and antidepressants have gone up, even with a dramatic decrease in marketing.… [More]
Diet Fiber Pills - PGX Claims to Absorb Water and Help You Lose Weight Like Crazy
SCORE: 4.5
Mild 5,391 Clicks Pub: Dec 25, 09
Diet Fiber Pills
PGX Claims to Absorb Water and Help You Lose Weight Like Crazy
I don’t need to give a rundown of why any new diet fad becomes a new trend; our growing epidemic of obesity is concerning at the very least. PGX promises not to be a diet fad, so it made it worth a test… [More]
Pills That Prevent Heart Disease - 5-in-1 Polypill Could Also Prevent Stroke
SCORE: 3.5
Untested 2,799 Clicks Pub: Apr 2, 09
Pills That Prevent Heart Disease
5-in-1 Polypill Could Also Prevent Stroke
Who doesn’t dream of living longer? A 2005 study showed that the average first world human lives 77 to 83 years. But don't you want to live longer? With the help of a pill that can protect you from the… [More]
Drink-Less Intoxicants - Compact, Travel-Friendly, No Spill Alcohol Pills
SCORE: 2.6
Untested 2,688 Clicks Pub: Dec 2, 09
Drink-Less Intoxicants
Compact, Travel-Friendly, No Spill Alcohol Pills
Drinking to get drunk is so pasé—the new way to consume alcohol is in pill form. Evgeny Moskalev, a professor at Saint Petersburg Technological University has created a technique that turns alcohol into… [More]