Absolut Ad Mixes Media

By: varkeychaya - Published: • References: spaceinvaders.br
This ad for Absolut vodka shows a dissection of a bottle of vodka. What's special aboutt his ad is that although the glass dissection shown is computer-generated, the water filmed in the ad is the real deal.

A balloon with the same shape as the bottle filled with water was blown up and filmed at 8,000 frames per second. Using the high speed camera, the designers were able to capture the water keeping the shape of the bottle for a few seconds before the water splashed away.

It was designed by the agency MassMarket for the TBWA\Chiat\Day of New York. Stats for Dissecting Vodka Trending: Older & Chilly
Traction: 3,564 clicks in 403 w
Interest: 4 minutes
Concept: Dissecting Vodka
Related: 74 examples / 57 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: cloned conceptual photography, wordsmith social networks, and colorful heart-shaped cupcakes.