This cluster of Absolut Vodka innovations shows just how essential creative marketing is to the success of a brand. Despite having a distinct and well-recognized bottle, Absolut is consistently using it in new and creative ways to market its product.

This can include painting the bottle with rainbows, gold and diamonds or even wrapping it in leather. Absolut Vodka is also a master of putting out hilarious commercials. From pride packaging to "In an Absolut World" ads, check out these awesome Absolut Vodka innovations.