Premium Vodka Brand Cocktails

Absolut Cocktails have been announced as the latest offering from the vodka brand that aim to provide consumers with access to elevated libations in a decidedly convenient way. The drinks come in three flavor options including Espresso Martini, Passionfruit Martini and Strawberry Spritz, which are each formulated as elevated takes on their namesake mixologist original. The drinks come in cans with a 5% ABV and feature stylish branding along with a packaging design that fits in well with the vodka brand's original medicine-style bottle.

Off-Trade Channel Director at Pernod Ricard UK Chris Shead spoke on the Absolut Cocktails saying, "The new range offers consumers a premium cocktail experience, at an affordable price, in the convenience of a can that are perfect for pre-drinks and party drinks.”