Selling Mystique

Exclusionary and elusive experiences appeal to consumers
Implications - Exclusivity remains at the top of what is appealing and sexy in the minds of consumers, despite the recession. They want to feel as if they are a part of a select elite group, even if it is only a temporary illusion. The more privileged a consumer feels for having access to a product or service, the more the added level of mystique will sell.
SCORE: 5.5
Warm Top 6 Examples: 190,712 Total Clicks Feb 09 - Feb 10
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Activity
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DEMOGRAPHICS
Hidden Kitchens - Troy Adams Design's Concept Keeps Appliances Under Cover
SCORE: 6.7
V. Hot 104,268 Clicks Pub: Jun 3, 09
Hidden Kitchens
Troy Adams Design's Concept Keeps Appliances Under Cover
The gallery shows Troy Adams Design’s amazing futuristic concept for a “kitchen within a kitchen.” Actually, you’d hardly know a kitchen even existed because it’s hidden. Think you’re seeing a simple… [More]
Dark Room Dining - O'Noir Toronto Restaurant Lets You Enjoy Dinner Without Seeing it (UPDATE)
SCORE: 6.1
Hot 23,306 Clicks Pub: Jul 6, 09
Dark Room Dining
O'Noir Toronto Restaurant Lets You Enjoy Dinner Without Seeing it (UPDATE)
Foodies can take their dining experience to a whole new level when they dine at the recently opened O'Noir in Toronto, the sister location to O'Noir in Montreal. O'Noir Toronto allows patrons to dine… [More]
Hidden In-House Hideaways - Creative Home Engineering Creates Clandestine Doorways
SCORE: 6.4
Hot 36,706 Clicks Pub: Feb 2, 09
Hidden In-House Hideaways
Creative Home Engineering Creates Clandestine Doorways
“A thief cannot burglarize a room he can’t find,” is the old saying, and it’s hard to argue with that logic. Creative Home Engineering is a company that specializes in designing and installing… [More]
Invite-Only Jewelry Shops - Scott Kay's Exclusive 'SK66' Flagship Boutique
SCORE: 5
Mild 7,154 Clicks Pub: Apr 10, 09
Invite-Only Jewelry Shops
Scott Kay's Exclusive 'SK66' Flagship Boutique
One way to market your product is to make it exclusive. Achieving that can be difficult. Restricting access to your product is the most extreme way to do so. Scott Kay is going to open a new jewelry shop,… [More]
Secret Sushi Bars - Uo Japanese Restaurant Can't Be Seen From the Street
SCORE: 4.7
Mild 12,737 Clicks Pub: Oct 22, 09
Secret Sushi Bars
Uo Japanese Restaurant Can't Be Seen From the Street
How do you eat at a restaurant you can’t find? Well, I guess you wait for articles like this to pop up. Having opened quietly on the second floor of an unmarked building at the beginning of October, the… [More]
Secret Location Dining - CharliesBurgers.ca Offers a Mysteriously Exclusive Dining Experience
SCORE: 3.8
Mild 6,541 Clicks Pub: Sep 25, 09
Secret Location Dining
CharliesBurgers.ca Offers a Mysteriously Exclusive Dining Experience
It may be hard to find a restaurant where the locations are hidden, the menus change and the invitations are top secret, but CharliesBurgers.ca isn’t about making it easy for you. In fact, the website… [More]