Insanewiches.com Creates the Weirdest Sammies (UPDATE)
Just click through the gallery above to see these truly insane sandwiches, which include everything from fish wrapped in beef, wrapped in bread, to a foot-long sammie in the shape of a lunch box.
I've never been more turned off by a sandwich.
Implications - Unconventional food products are becoming very popular because consumers thrive off of trying new things. Ideas such as sushi sandwiches allows the consumer to try two conventional products that meld into a super-unique food that provides a new experience for the taster.