Mass-Market High Fashion
Isaac Mizrahi Leaves Target for Liz Claiborne
The fall collection from Isaac Mizrahi in Target stores now will be his last for the Target chain. Other mass retailers, spurred by what Isaac Mizrahi did for Target, are signing big designers to do the same for them.
Implications - With the economic recession on its way to recovery, many consumers are now looking to spend their money on more luxurious materials. Companies would be wise to use marketing tactics that advertising more opulent products and lifestyles in order to appeal to the growing demographic willing to spend their money.