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Hidden Campaigns Edit
Colgate Has A Sweet Surprise For You To Inspire Teeth Brushing


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Hidden Campaigns
Colgate Has A Sweet Surprise For You To Inspire Teeth Brushing
Hidden Campaigns - Colgate Has A Sweet Surprise For You To Inspire Teeth Brushing (GALLERY) 2

Colgate has come up with a very cool and creative ad campaign to promote their brand and remind people to brush their teeth after eating sweets.

The campaign involves putting a stick that looks like a tooth brush inside ice cream and candy products. The stick features the Colgate logo and a message that says, “Don’t forget.”

The campaign was created by Y&R (Bangkok, Thailand) with executive creative directors Marcus Rebeschini & ShenGuan Tan, creative director Noppadol Utiswannaku, art directors Kijchapon Patiwongphaisarn & Somchok Kunjaethong, and copywriter Chanissara Ngampan.

References:  colgate, coloribus

Filed In: marketing






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Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Hidden Campaigns or comment about Colgate Has A Sweet Surprise For You To Inspire Teeth Brushing.

Bianca Bartz on Feb 10, 09  4,605 Trends   3,663 Comments
Wish I could buy it in Germany so I could get it for my little cousin!
Bianca Bartz on Feb 10, 09  4,605 Trends   3,663 Comments 0
Doug Gordon on Feb 10, 09  31 Trends   45 Comments
Anything to make people brush their teeth I am all for. I can not stand folks with bad hygiene.
Doug Gordon on Feb 10, 09  31 Trends   45 Comments 0
Favorited by Ariana Shaw on Feb 11, 09
Robyn Currie on Sep 16, 09  1,018 Trends   306 Comments
low, colgate, low.
Robyn Currie on Sep 16, 09  1,018 Trends   306 Comments 0


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