Colgate has come up with a very cool and creative ad campaign to promote their brand and remind people to brush their teeth after eating sweets.
The campaign involves putting a stick that looks like a tooth brush inside ice cream and candy products. The stick features the Colgate logo and a message that says, "Don’t forget."
The campaign was created by Y&R (Bangkok, Thailand) with executive creative directors Marcus Rebeschini & ShenGuan Tan, creative director Noppadol Utiswannaku, art directors Kijchapon Patiwongphaisarn & Somchok Kunjaethong, and copywriter Chanissara Ngampan.
Stats for Hidden Campaigns
Trending: Older & Mild
Research: 5,942 clicks in 380 w
Interest: 4 minutes
Concept: Hidden Campaigns
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: popsicles with hidden prizes, 23 creatively hidden and surprising ads, and identity crisis portraits.
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