Thakoon Panichgul is Michelle Obama's favorite designer and Thakoon Panichgul will launch Target's Go International spring special collaboration on Christmas Day.
The line of pret-a-porter will be in Target's sweet spot of pricing, ranging from $20 to $70 and will focus on spring. I think I see alot of Target gift cards on women's wish lists. (Photos from Thakoon's NY Fashion Week)
Implications - Consumers relish in having immediate and affordable access to today's popular products. Businesses that are able to offer consumers items at low-costs will see large returns in today's consumption-driven society. Consumers will likely invest in the companies able to offer the widest range of sought-after products.