Thakoon Panichgul for Target Go International
Thakoon Panichgul is Michelle Obama's favorite designer and Thakoon Panichgul will launch Target's Go International spring special collaboration on Christmas Day.
The line of pret-a-porter will be in Target's sweet spot of pricing, ranging from $20 to $70 and will focus on spring. I think I see alot of Target gift cards on women's wish lists. (Photos from Thakoon's NY Fashion Week)
Implications - Consumers relish in having immediate and affordable access to today's popular products. Businesses that are able to offer consumers items at low-costs will see large returns in today's consumption-driven society. Consumers will likely invest in the companies able to offer the widest range of sought-after products.