An unlikely themed restaurant has recently opened in Orange County, California. The Geisha House can be found off Main St. in Santa Ana, and is not like any other Asian eatery. This lavish restaurant provides a sexy dining experience and titillates all the senses, and as a bonus, comes with mood-setting red lighting throughout.
A luxurious Japanese eatery, The Geisha House boasts that their menu can impress even the stars.
Implications - One of the most effective ways a company can attract consumers to its brand is by creating a product or a store with a defined theme. By making their product/store a "destination" spot in addition to a product, the company adds another intriguing element to their brand image and give consumers another unique reason to visit their stores or purchase their goods.
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