One way to market your product is to make it exclusive. Achieving that can be difficult. Restricting access to your product is the most extreme way to do so. Scott Kay is going to open a new jewelry shop, but you have to earn your way in to drop your bucks. The flagship store will be called SK66, but so far nobody knows where it is or when it will be open. To shop there, you need an invitation.
The SK66 store will be Scott Kay’s personal museum of fine arts and jewelry, some of which will be on sale. The website features exquisite jewelry for both men and women. The bar is set very high with this shop; this should be fun to watch!
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