Exposed Vulnerabilty

Social media pushes product and personal brands to be more real & vulnerable
Implications - The web is redefining celebrity; to maintain a following, some stars are pushing to appear more real to fans by exposing embarrassing moments or releasing un-retouched photos. As a celebrity, voluntarily exposing yourself in the face of rising curiosity leaves you in control and prevents fans (or customers) from taking the initiative to reveal your weaknesses themselves.
SCORE: 6.4
Viral Top 6 Examples: 539,660 Total Clicks Mar 09 - Jan 10
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Activity
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DEMOGRAPHICS
Models without Makeup Shoots - Harper's Bazaar Features 90s Mega Models Cosmetics-Free
SCORE: 7
Viral 272,962 Clicks Pub: Aug 13, 09
Models without Makeup Shoots
Harper's Bazaar Features 90s Mega Models Cosmetics-Free
The latest to join the ‘models without makeup’ bandwagon is Harper’s Bazaar who, for their September 2009 issue, featured the mega models of the 90s au naturel. “Amber Valletta, Shalom Harlow, Kristen… [More]
Exposing Digital Dissection - Before and After Pictures Show Celebs Are Human
SCORE: 6.5
Viral 95,023 Clicks Pub: Mar 6, 09
Exposing Digital Dissection
Before and After Pictures Show Celebs Are Human
Repackaging celebrities via ridiculous doses of airbrush and excessive digital manipulation is a subject that we have covered on many, many occasions at Trend Hunter. With this in mind, let’s bring up… [More]
Life-Proving Photography - Patrick Swayze Releases Photos to Counteract Twitter Death Rumors
SCORE: 6
Viral 29,043 Clicks Pub: Jun 17, 09
Life-Proving Photography
Patrick Swayze Releases Photos to Counteract Twitter Death Rumors
If you've been reading about Patrick Swayze on Twitter, chances are you came across a rumor that the Dirty Dancing Star passed away. Well, Swayze heard the gossip too and wanted to set things straight,… [More]
Photoshop Bans - Britain Aims to Asterisk Airbrushing & Eliminate It in Ads Geared at Youth
SCORE: 6.3
V. Hot 69,518 Clicks Pub: Aug 6, 09
Photoshop Bans
Britain Aims to Asterisk Airbrushing & Eliminate It in Ads Geared at Youth
This Oil of Olay print ad image featuring Twiggy is at the center of a heated debate over a proposed Photoshop ban in Britain. Liberal Democrats there say that the practice of image retouching is a harmful… [More]
Makeup-Less Magazine Covers - Scarlett Johansson Goes Natural in July Elle France
SCORE: 6.5
V. Hot 58,860 Clicks Pub: Jun 11, 09
Makeup-Less Magazine Covers
Scarlett Johansson Goes Natural in July Elle France
Hollywood starlet Scarlett Johansson is featured in an ‘au naturel’ cover shoot in the July 2009 issue of Elle France. Elle France seems to be serious about adopting a natural look with minimal Photoshopping… [More]
Twittered Pet Adoptions - Paris Hilton Starts Online Kitten Adoption Craze
SCORE: 5.6
V. Hot 14,254 Clicks Pub: Aug 13, 09
Twittered Pet Adoptions
Paris Hilton Starts Online Kitten Adoption Craze
Paris Hilton has incited an adoption craze for Himalayan mixed breed kittens following her announcement via Twitter that she had rescued one from Death Row at the Laurel Pet Hospital in West Hollywood.… [More]