Baby Phat CEO Kimora Lee Simmons Tweets While Giving Birth

By: Shelby Lee Walsh - Published: May 31, 2009   Updated: Jul 4 2011 • References: perezhilton
Imagine being so addicted to Twitter that you tweet constantly--even during childbirth.
Kimora Lee Simmons was in the hospital with boyfriend Djimon Hounsou and she tweeted the whole birth from start to finish.

The official Baby Phat Twitter includes tweets such as, "It’s time !! No turning back! At hospital in labor right now!!" and "Having contractions now! Ooo- wee! It’s like WHOA!"

Note to Kimora Lee Simmons: too much information.

Implications - Contemporary consumers are using social media for more than just staying connected. No longer just a way to pass the time, these websites are becoming ways for customers to create an identity for themselves. Companies could focus on this deep connection to the Internet in order to better develop their items towards the modern shopper. Stats for Twitter Childbirths Trending: Older & Mild
Research: 8,608 clicks in 363 w
Interest: 4 minutes
Concept: Twitter Childbirths
Related: 79 examples / 61 photos
Segment: Neutral, 12-55
Comparison Set: 29 similar articles, including: fashionable ribbons, fashion designer dolls, and app-controlled heated jackets.