Imagine being so addicted to Twitter that you tweet constantly--even during childbirth.
Kimora Lee Simmons was in the hospital with boyfriend Djimon Hounsou and she tweeted the whole birth from start to finish.

The official Baby Phat Twitter includes tweets such as, “It’s time !! No turning back! At hospital in labor right now!!” and “Having contractions now! Ooo- wee! It’s like WHOA!”

Note to Kimora Lee Simmons: too much information.

Implications - Contemporary consumers are using social media for more than just staying connected. No longer just a way to pass the time, these websites are becoming ways for customers to create an identity for themselves. Companies could focus on this deep connection to the Internet in order to better develop their items towards the modern shopper.