With the constant drama that stems from the evil that is Photoshop, we are starting to see more and more artists rebelling against the image editing software.
The latest ad campaign from Ray-Ban, Colorize, might look like it was heavily photoshopped, but it wasn't. The models were painstakingly hand painted by talented makeup artists to look like they were photoshopped. See the sixth and seventh images for behind-the-scenes shots of the painting process.
So why the trouble and the expense? Because Ray-Ban is asking you to never hide behind Photoshop. Wear you colors loud and proud!
Stats for Real Life vs. Photoshop Ads
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Research: 44,552 clicks in 372 w
Interest: > 3 minutes
Concept: Real Life Vs. Photoshop Ads
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Segment: Females, 18-55
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